The ease of creating 3D built form and real-time analytics made Giraffe the go-to tool for early-stage feasibility studies for nettletontribe.

How nettletontribe have transformed Feasibility Studies with Giraffe

Navigating the complex landscape of early-stage architectural design feasibility requires exceptional efficiency and seamless collaboration - factors that can make or break a project's success. nettletontribe has embraced innovative technology to streamline their design process and enhance client engagement.

Founded as a partnership between architects Gerry Nettleton and Mike Tribe, nettletontribe has evolved over five decades into a multi-disciplined international practice. With multiple studios across Australia and an extensive portfolio focusing on student accommodation, health, industrial, and residential projects. The firm has built a reputation for iconic design and an unwavering commitment to shaping urban environments.

As one of Giraffe’s earliest adopters in 2020, nettletontribe found users in the digital design and design feasibility teams to champion the platform’s use on projects. The ease of creating building forms and getting real-time custom analytics on scenarios quickly led Giraffe to become the studio's go-to tool for feasibility studies. Being cloud-based, Giraffe allows nettletontribe’s designers to collaborate both internally on projects, but also to share with clients in the browser as needed.

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‍Transforming the Design Process with Rapid 3D Modeling

For the team, what sets Giraffe apart as a design tool is its ability to rapidly transform paper sketches into 3D models for design packs and director reviews. This capability has made it the preferred solution for nettletontribe's feasibility and concept design stages, allowing architects to quickly evaluate multiple design options against specific project performance metrics.

The workflow integration is seamless: directors provide initial sketches, then team members—from graduates to senior architects—create 3D models in Giraffe. The team iterates designs, analyses metrics, exports to their internal planning data tool, and further develops in Rhino or Revit as needed. This user-friendly approach has simplified the design process, making sophisticated 3D modeling accessible to team members at all experience levels. 

One of the primary values Giraffe brings to nettletontribe is enhanced spatial context and understanding. The platform allows designers to visualize their concepts within the existing urban firm, providing crucial insights that inform design decisions. Coupled with the ability to quickly iterate design options, this creates a powerful environment for creative exploration backed by solid data.

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As architecture continues to evolve in the digital age, nettletontribe's embrace of platforms like Giraffe shows first-hand how traditional design excellence and technological innovation can work hand in hand to create better built environments and project outcomes for communities.

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nettletontribe, Australia

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